Please head on over here to enjoy the full experience….
You may have noticed that I like heritage. Last year I attended the Heritage Toronto Awards, which includes an incredible lecture and recognizes the best heritage projects in the city. Not all heritage buildings are razed for new condos!
I think you should attend. I know, cash it tight, right? Well I’m happy to say the tickets are super affordable – general tickets are only $30 – and I’ve got a 10% discount to share! Here’s how:
See you there!
I’m a Torontonian, born and raised, and I love this city. Yes, even now.
One of the things about Toronto that makes me so very, very proud to live here, is our Toronto Public Library.
My A/C-less childhood summers where punctuated with trips to my local branch to carefully select the book for my Summer Reading Club passport. Decades later, Toronto Public Library was there to support me with my research as a ROM researcher and with myd gruelling grad work. As I lived a 1.5 hours away from campus, it became my regular study buddy, and I credit the environment it provided as a huge reason I passed the GMAT. As a way of saying thanks, I volunteered at its Book Lovers’ Ball gala the following year.
Toronto Public Library has been there for me, and given me opportunities to engage with it at every stage of my life. As a full-time-working, childless twenty-something, this is not something I can say for some of my other beloved cultural institutions.
And it just keeps impressing me. Through apps like Overdrive Media and Zinio, I can access countless ebooks, audiobooks, and digital magazines online through my browser or mobile device, for free, with my library card.
We’re not talking odds-and-ends offerings either. New releases and best-sellers abound.
Did I mention there were cookbooks too? Cookbooks, people.
For ebooks and audiobooks, just head to Toronto Public Library’s Overdrive Media site, log in with your library card, and get to checking out available titles to your heart’s content. You don’t even need to return them – when your borrowing time is up, they just disappear. No late fees! Just like the library, you can put holds on books that are currently unavailable. When they get returned, you receive an email notification and they show up in your account.
The Zinio sign-up process is a little more awkward, because you need to sign up for a separate Zinio account, but once you are set up it works like Overdrive Media. Head to the Toronto Public Library Zinio website and pick your magazines.
The great thing about both Overdrive Media and Zinio is that once you’ve downloaded the ebook, audiobook, or emagazine, you don’t need wifi to access them again. I can tell you my commute to work has become a heck of a lot more bearable thanks to that. You can even bookmark pages, email quotes, and in the case of Zinio some magazines have the option of stripping away the layout, leaving you with the bare text of an article for easier reading and sharing.
It just makes me proud that Toronto Public Library is so dedicated to making quality content easy to access. Ok, that’s kind of its mandate. It’s just a bonus that Toronto Public Library is thinking about how to use new technologies and the way folks interact with media to do accomplish this.
So, dearest Toronto Public Library, thank you for being one constant and yet evolving reason that Toronto is great.
(And don’t even get me started on how great its SunLife Financial Museum + Arts Pass is – I’m saving that for another post.)
What say you about Toronto Public Library? Have you tried out Overdrive Media and Zinio? What do you think?
The Architectural Conservancy of Ontario‘s NextGen group (which does some pretty cool stuff) organized a job shadowing day. Pairing emerging and established professionals in the fields of heritage, arts management, architecture, and city planning, the initiative was meant to make meaningful professional connections
It was with absolute pleasure that I was selected for this and paired with Kevin Harris, Events and Sales Manager at the Elgin and Winter Garden Theatre Centre. Many years ago I worked at Theatre Museum Canada, where I spent my days in an office at the Elgin and Winter Garden Theatre Centre organizing artifacts from costume design sketches to Christopher Plummer‘s sword.
(One day I got to attend a J. K. Rowling press conference and she signed my sister’s copy of The Philosopher’s Stone.)
So being back at the Elgin and Winter Garden Theatre Centre was like coming back to an old friend. Kevin gave me an extended tour (pictures at the end of this post), and let me in on what happens on a typical day in Events and Sales there. As the Canadian Music Centre, where I currently work, recently launched its own performance space, getting to learn about how a theatre complex and heritage building like the Elgin and Winter Garden Theatre Centre handles rentals and programming was invaluable to me.
In addition to seeing firsthand how the Elgin and Winter Garden Theatre Centre promotes itself, handles rental bookings, and plays a role as an Ontario Heritage Trust property, it made me think about my career goals. I could see how my skills can be put to use in such an environment, and it really gave me a boost in confidence about my own suitability for a role in arts management that is still tied to built heritage. If you’re new to my blog, those are two things that are near and dear to my heart (and career).
As one of those horrible Gen-Yers (entitled, lazy, the worst) I am always interested in articles about how to address the generation’s over-educated/under-employed dilemma. The term “mentoring” comes up a lot. It makes sense. How better to learn about career options and in which direction to aim than by getting to know someone who’s already there and learn about their role? In the course of a handful of hours I learned from Kevin’s experience what it would have taken me months, or years, of trial-by-fire to work out myself. I came back to work brimming with ideas of how to address the Canadian Music Centre’s own rental space, and with renewed excitement for the future potential of my own career.
I would sincerely like to thank the Architectural Conservancy of Ontario and its NextGen group for organizing this job shadowing project, and of course Kevin Harris and the Elgin and Winter Garden Theatre for taking me on for a day and showing me the ropes (and rigging, and travellers) for how arts, heritage, and business can work together.
And, in closing, If you’re not familiar with the Elgin and Winter Garden Theatre, here are some pictures to show you just how beautiful the space is.
It doesn’t sound great, does it?
I mean, selling. Sales. Makes one think of pushy salespeople and Glengarry Glen Ross.
(Heads up, this clip includes adult language and outstanding acting.)
I once had a sales job that reminded me too much of that scene. But selling yourself, promoting yourself, doesn’t have to be like that. And you can have all the coffee you want.
Now selling oneself, for a lot of people, is intimidating. It was for me. It still is, to be honest. You don’t want to sound self-absorbed, or braggy. But if you have skills to sell, you need to tell people you have the skills, and that they are for sale.
In my line of work I’ve been fortunate to meet a lot of creators. Artists, curators, musicians, authors. And we often talk of how hard it can be to promote oneself. There are some creators who are awesome at it. But that doesn’t come naturally to everyone, and can be a real source of anxiety.
If you’re a creator, it’s quite possible you went to school and learned to develop your work. You learned your place in academia, and how you fit in the narrative of art/music/literary history. At art school I learned how to talk about my art to other artists, and how to assemble a portfolio to apply for grad schools and galleries. But I didn’t learn how to introduce it to new audiences, or promote it outside of the confines of the art world. Or, you know, live off the avails of my work.
Why would I? Art is art. It isn’t for sale. It isn’t some crass commercial transaction. How can you accurately sell something, the value of which is indeterminate?
Well, if you want to make any kind of a living off your art, you’re going to have to learn. Fortunately, thanks to the internet, getting the word out about your skills and work is easier than ever. And you can make progress in baby steps.
In no particular order, here are some key elements to self-promotion:
HAVE A WEBSITE
I’m so proud that the first three websites I’ve designed were to promote artists. It kills me that one of my art school colleagues, whose art absolutely blows my mind, doesn’t have a website for his art. How is he supposed to show off his art? How am I supposed to show off his art?
Thanks to platforms like WordPress (which very cool people use), it’s easier than ever to set up a personal website – for free!
Online tutorials can help with establishing your own domain (www.yourname.com is always a good idea) and web hosting (I strongly recommend Island Net, but really anything but Go Daddy will do the trick). If you need a bit more help, the wonderful people at Ladies Learning Code (yes, men are welcome!) and Hacker You can help.
Or if that’s a little too daunting you can always hire an up-and-coming web designer to create a page for you.
GET ON SOCIAL MEDIA
Use it to drive traffic to your website, build your personal brand, build your network, connect with clients, share your artistic process, bond with others going through the same thing… Social media is a powerful tool when wielded appropriately.
Another great benefit of social media is you can learn about events relevant to your pursuits, and even learn about the folks who’ll be there. Which is important because another important step to promoting yourself is to…
GET OUT THERE
As much as I love promoting myself from behind a screen, it really is important to get out there. Get face-to-face. Shake hands. If you’re an artist, go to a show to support other artists. An author? Go to a book launch. I’m currently doing web and print design for some amazing individuals and organizations, all who heard about me from someone else, who met me in person at various events.
WORK FOR FREE
Hear me out. Work for free when/if appropriate. I direct you to this chart, which I wish someone had sent me years ago. I agree with it. Is it a luxury to be able to work for free? Yes. Was I selective about who I was willing to do free work for? Yes. Is it a guarantee to lead to paid work? No. But, for me, it helped me get exposure, and build a portfolio, and led to paid work. Feel absolutely free to ignore this step.
That’s more like it. If you’re trying to make money from your art, you actually need to make money from your art. Make the hard decisions about putting a price on your work and your time. You’ll need to separate yourself a bit from the artistic side and put your business cap on. Track your hours and income. Learn to create invoices and contracts. Alternatively, get yourself a Medici-esque patron to bankroll your artistic pursuits. If you succeed in this, tell me how.
Are you a creator who is trying (or has succeeded!) to sell yourself and your skills? I want to hear about it!
And do you want help with a website or design? Because I can totally do that.
We’ve all been told “It’s not what you know, but who you know.” I used to think to myself bitterly: Well, I don’t know the right people. That’s out of my control.
And I realized that knowing the right people could actually be in my control. I just needed to get outside of my comfort zone. I would have to *shudder* network.
At business school we jokingly called networking events “The March of the Penguins” as hordes of students desperately waddled through the throng with black suits and wine, trading business cards at a rapid pace.
You know how successful I was at that? Not very.
I’ve written before about food and networking, and how great that is. But I’m going to let you in on the secret to how I started to build my network, and it doesn’t involve suits or business cards (though we do have wine):
Two years ago I hijacked a twitter conversation between people I didn’t know, who were looking for a place to knit, and offered my place. That day, I met the most incredible, powerful, and talented group of individuals, who I am so lucky to count in my professional, and personal, networks. We met, we ate, we drank, and we talked. We learned about each other’s interests and skill sets. These are the people who invited me to work on projects with them (including the incredibly successful Be Good Be Social Toronto conference), and these are the people who have been absolute rock stars in supporting my art and Etsy store. These are, frankly, my kidney people.
So what though, right? I just lucked out in finding a half dozen women whose interests and professional aspirations align with mine who also happen to knit. That’s not replicable.
Hear me out. I was invited to another knitting group. We socialize. We talk about books. We also talk jobs, careers, and opportunities.
There’s even a knitting group at work. Consider it a more creative and comfortable water cooler, and a crafty (get it?) way to build relationships with coworkers.
ASIDE: The broader knitting community is massive and organized. Keep on our good side.
Knitting is networking. And I recommend getting in to it.
But I’m a dude! You might cry. Well, step one, get over your gender essentialist issues, like these guys.
But I don’t like knitting! You might lament. Well, that’s your loss.
Now, it doesn’t have to be knitting. It could be something you’re really good at – or something you’re new to. An activity.
Knitting, or any group activity, takes the suits and business cards out of networking. We keep the wine though.
But I’m an introvert! Well, my friend, so was I. I know the anxiety of approaching strangers, and the constant fear that I’ll be laughed out of the room. Networking through an activity lets you work on something personal, and yet bond over a shared interest. Video games. Books. Drawing. Sports. Fashion. The possibilities are endless.
ASIDE: I was in Snakes and Lattes the other week and thought this place would be perfect for networking. There’s food, drink, and board games. How much fun would be it to have a networking event in that arena? (Maybe avoid Cards Against Humanity – just to be safe).
Are you all about the suits and business cards? Does the thought a conference room of strangers make you want to hide? Do you have a creative way to build your network?
In closing, here are some cool famous people knitting:
I want to rewind things back to 2011. I wasn’t sure any year would be better than 2011. I was on a roll. In the span of 365 days I completed my MA, MBA, Graduate Diploma, I got a job with the Ontario Ministry of Tourism and Culture, I got married, and I bought my first house.
The year ended, and I thought to myself: Ok, that’s it. You’ve peaked. Take it easy. You can’t top this year, so don’t try, because it will only end it tears.
And 2012, by contrast, was far more mellow. No grand life milestones. No new accreditations to hang on my wall.
So it was with absolutely giddiness that I found myself on Paul Nazareth‘s Golden Crab list. (Especially since I remember being super jealous of the indominable Clare McDowall topping his list in past years and wondering how it must feel to be that awesome. True story.)
Why name an award for a crab? Well, as Paul explains: “because it’s a food you can only eat with focus, with people close to you because it’s messy and it’s rare.”
Paul is an absolutely inspiration to me, and to many. I’ve encouraged friends and colleagues to join him at a Starbucks for an early morning meeting, because his advice and energy is as good as gold. When I see them after their chat with him, it’s like I’ve introduced them to Downton Abbey. They weren’t sure what to expect, but Paul, as with Downton Abbey, leaves you feeling energized, warm and fuzzy,* and impatient for your next interaction.
I’m not sure there’s anyone I promote as much as I do Paul. I did just compare him to Downton Abbey, and for me there is no higher accolade. He makes me feel like I can do anything, and reminds me of the value of doing good in this world.
So to be included in his Golden Crab list was absolutely amazing. And to be counted among such amazing people? Even more so.
Paul is all about helping and paying it forward. So here I am. I’ve got skills, and I’m here to help. Let me know how I can.
Who is your inspiration? Who gets the fire in your heart going for your life’s work? And, what can I do to help you this year?
*Certain episodes notwithstanding. You know the ones I mean. Paul would never break your heart like Downton Abbey decides to do every now and then.
ADDENDUM: This was my 100th post! Thanks for reading, liking, commenting, all those great things you do! Without you, this might as well be a diary.