I was asked recently which nonprofit organization I thought had the best social media. I normally answer with one of the local powerhouses, like SickKids Foundation, the Royal Ontario Museum, the Art Gallery of Ontario and Alexander Neef (yes, he’s an individual, but he presents himself as an extension of the Canadian Opera Company, and in so doing makes the COC accessible and relatable).
But there is a new social media stud on the scene – the Aga Khan Museum.
If you’re curious, the Aga Khan Museum is that intriguing building going up to the west of the Don Valley Parkways just north of Eglinton. Keep an eye out for it next time you’re stuck in soul-crushing DVP traffic.
The Aga Khan Museum isn’t even open yet, but I already feel like I’ve been welcomed in its doors, received a guided tour behind the scenes, and been able to peruse its collection. A picture says a thousand words and it’s no news to any community manager that audiences love imagery. The Aga Khan Museum has been using its Facebook feed almost like an image-based tumblr, posting a high proportion of images showing the construction of its building and some of the artifact they’ll have on display. Feast your eyes on the kind of posts they share:
Not only are their artifacts beautifully crafted, but I really appreciate the amount and tone of text that accompanies them. Informative without being patronizing.
This place will have a reflecting pool, people.
Oh, no big deal, just an absolutely swoon-worthy geometric screen.
Part of my infatuation with the Aga Khan Museum is that it’s new, yes, but also because it’s dedicated to the “intellectual, cultural, artistic and religious heritage of Islamic communities” – of which my knowledge and experience is sorely lacking. I enjoy going to the ROM and the AGO, where I have worked and volunteered, and which exhibit artifacts that I’ve already learned about at some point along my +12 years of art/historical studies. But I am genuinely excited to be exposed to artifacts, whose details and significance are new to me.
I’m chomping at the bit to visit this museum. And I’m relishing the confident ease with which the Aga Khan Museum manages to promote itself before even opening its doors.
Now, how to get myself an invite to its opening…
I’ll turn the question to you — which nonprofit organization do you think has the best social media?