You might remember me getting all high and mighty and saying I couldn’t think of organizations that use Pinterest well.
I eat my words.
I suppose the same organizations that don’t use Twitter well – you know, they only tweet about themselves, never reply, mention, or engage with their users – won’t use Pinterest well either. They’ll use it as a storefront, a free website on which to advertise their product. I was doubtful organizations would be able to see too far beyond this.
And then I stumbled upon Amnesty International USA’s page. While I do not propose that they are the best example of how an organization can use Pinterest well, in my opinion they do a gosh darn good job.
Just see what they’ve done. I’ll wait.
See? Isn’t that great? I get a real sense for what they stand for as an organization, and I didn’t even have to read their mission statement. They’ve got a great mix of self-promotion and mandate-driven content. Right alongside their posters, tshirts, and infographics they list fair trade products and Hollywood movies that centre on human rights violations. You don’t have to subscribe to Amnesty International as an organization to appreciate what they’re pinning.
CARE Canada‘s got it going on too.
They’ve got their board for inspirational quotes and infographics, cherry-picked from around the web, as well as a board dedicated to donation opportunities: Meaningful Gifts And you know, come the holiday season, Pinterest is going to be a hive of gift ideas. Oh, and they repin funny pictures to melt your heart. I mean, don’t you just want to be friends with this organization?
And I think it’s that emotional connection that will separate the wheat from the chaff as far as organizations using Pinterest go.
So, well, turns our the best ways to use this social media platform are pretty similar to how one would use… any social media platform.
Get your message out. Raise awareness for your cause. Pump your fundraising initiatives.
But sprinkle in the occasional random item that you think your audience would like.
It’s not all about you. Remember Pinterest’s golden rule:
UPDATE: Although not a cause or organization as such, Sociological Images suits Pinterest really well. Why? It’s just the same content you can find on their blog. But fortunately the blog focuses on visualizing inequities. An image-based blog translates quite well to an image-based platform, and grouping the images on boards by thesis really drives home the point. Even without the well-research context the blog provides, the images on the Pinterest page create a real visual impact (particularly the What Color (sic) is “Flesh”? and Sexualizing/Gendering Food boards).